A New Web Site for Energy-Efficient Lighting Manufacturer TCP
TCP Inc., a leading manufacturer of energy-efficient lighting products, needed a Web site capable of telling its story as well as providing information for its commercial client base.
With that in mind, IdeaStar Inc. redesigned the company’s Web site http://www.tcpi.com with two main areas: corporate and commercial. The corporate section includes information about the company, a media center, news and events, career center, company policies and programs, compact fluorescent lighting recycling, and school conservation programs. “It essentially includes all the information a visitor might want to know about TCP in a comprehensive, easy-to-use format,” TCP E-business Manager Michelle Heffner said.
The commercial section focuses on products. Information including products and spec sheets, case studies, news, frequently asked questions, an energy audit and savings calculator are readily available for customers and sales reps. “We’ve found having the information out there for people to access to be very helpful, cutting down the number of telephone calls for information,” Michelle said. The site also links to TCP’s RepNet, a password-protected area where customers and sales reps can check order status, inventory and more.
Both sections of the site are search engine optimized to allow for easy visibility in the search engines. Completely content managed, the site is easily updated by non-technical individuals, allowing it to be kept fresh and up-to-date. The content management system also allows for the site to expand as the company continues to grow.
“It’s been great to be able to add information and sections, as well as change articles as needed. And the design, by IdeaStar is fresh and inviting,” Michelle said. “We look forward to working with IdeaStar as the site continues to evolve.”
Questions? Contact IdeaStar