Insuranti Recruitment Blog Case Study

Project

Good sales agents are the driving force of any insurance agency. The more the merrier. So how do you go about attracting top-notch talent? One way is to tell prospective agents about your company, its services, and its perspective on sales through a Web log, or blog. Insuranti, a provider of a wide range of top-rated health and life insurance products, decided to give blogging a try.

Solution

IdeaStar developed the blog, entitled ProfitStreams for Life. It asks “Are you ready for a rewarding career as a health insurance agent?” Top level Insuranti agents provide articles on careers, the company, selling and technology. In addition to the articles, site visitors can listen to inspirational informative videos, read about the writers and Insuranti, or most important, contact Insuranti. The site is promoted online through article distribution, search engine optimization and social media. Built on a WordPress platform, the attractive site reflects Insuranti’s crisp corporate branding.

Results

Insuranti receives a steady flow of inquiries and employment requests through the blog. Regional sales managers use it as a major recruiting tool, directing prospects to the site for discussion. Analytics show a steady increase of site viewers. And, the blog provides traffic to the corporate site where people can learn even more about the company and its use of online technology to drive sales and success.

Client Says

“We’re very pleased with the amount of interest the blog attracts” Chris Jones, Insuranti Vice President of Sales said. “It is one of our main recruiting tools, and will continue to be as the company grows. IdeaStar did a great job, not only in designing and building the blog, but in suggesting we use one.”