Focus on Process
IdeaStar is like an architect for your Web site. We’ll give you elegant, beautiful design, but we’ll also make sure your Web site is built on a solid foundation. We do that through a careful, structured Web design and development process – something we like to call the “Four ‘D’s.”
The Four 'D's
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Discover
At IdeaStar, we believe discovery is the most important part of your project. During this phase, we learn from you and with you as we discuss your goals and vision for the project, your design inspirations, your hardware specifications, your user requirements, and more. The result is a detailed blueprint for everything from your Web site navigation and content organization to the structure of the database and data feeds coming in and out of it. When Discovery is done right, IdeaStar is truly a partner in providing a solution that meets everyone’s expectations.
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Design
Your site can have a great back-end structure, but if it’s not attractive and easy-to-navigate, no one will visit. IdeaStar’s information architects and Web designers work hand-in-hand to provide a solution that’s both functional and attractive – and yes, it has to be both! We examine your existing brand, your marketing strategy, and other design inspirations to build a site that truly aligns with your organization’s marketing message.
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Deliver
In this phase, we get our hands dirty. Well, not literally. But IdeaStar’s talented team of designers, developers, marketing experts, business analysts, and quality assurance engineers get hard to work on your project. The result is a Web site that meets all of the goals determined in the Discovery phase and presents them in the attractive wrapper built in the Design phase.
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Determine
The Web is dynamic and the rules are constantly changing. Once your project is out there in the vast Internet universe, we’ll keep working with you to ensure your site continues to meet its goals – and that those goals haven’t changed. Our projects come with analytics tools to measure site traffic, and our hosting is monitored to ensure optimal up-time.
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Through the entire Four D Process, a dedicated and professional Project Manager serves as your single point of contact and provides you with regular communications and status reports.
We believe that your staff and IdeaStar are truly part of the same team, which Four D methodology is designed to facilitate.
Questions? Contact IdeaStar