E-Marketing
"If you build it, they will come." It's the adage made popular by
Hollywood's Kevin Costner in "Field of Dreams" and it may be true in
the
cornfields of Iowa -- and with baseball fans -- but does it apply to
the Internet? Many a hopeful corporate marketer might think so, only to
be disappointed when site statistics show meager site traffic.
A successful online presence requires careful planning and persistent support and enhancement.
IdeaStar offers digital and traditional marketing services from search engine
optimization to permission and viral ("tell-a-friend") e-mail campaigns.
We
began optimizing Web sites for search engines in 1998. Our search
engine marketing (SEM) techniques are the most advanced and
results-oriented in the industry. We provide search engine
marketing programs with full keyword purchasing campaigns to
Web site optimization techniques
that will improve the visibility and placement of your site in the
major search engines.
To get your message moving through e-mail our Pulsar
opt-in e-mail campaigns will drive traffic to your site using HTML
newsletters, product promotions, and announcements sent to your
e-mailing lists. Opt-in features assure that your campaign goes to
targeted prospects who are expecting to hear from you.
Our online event registration service, CorpMeetings,
provides corporate event planners and corporate meeting planners with
tools for online event registration, e-mail invitations, and seminar
Web sites through a highly-customizable package to efficiently cut the
costs, time, and stress associated with handling your meetings.