IdeaStar Launches Spinfield Online Marketing Blog

April 30, 2008 - A new blog to promote its online marketing expertise has been launched by IdeaStar Inc., a full-service Web development and marketing company.

The blog, spinfield.com, has two purposes. One is to educate, entertain and engage clients, potential clients and others in the marketplace. The other purpose is to demonstrate how a good blog is run.



“We have compelling content and interesting perspectives on the latest trends in online marketing,” Jim Fisher, IdeaStar president, said. “It’s a good opportunity to begin a conversation.”

Blogs are coming close to replacing the old Web site model as we know it because of the ability to start a dialog, Jim said. “Web sites are like getting an answering machine, while blogs are like getting a great customer service rep on the phone. With most Web sites, there are no conversations, just one-way communication. With blogs the conversations are productive and engaging,” Jim said. He added Web sites can include interactive applications like customer portals or worksite applications, but in general, a Web site is a static presentation.

Blogs also offer a more personal, transparent view of an organization, which helps build trust and strengthen relationships, Jim said. A company can increase its stature and reputation by answering questions or comments submitted by readers.

In some cases, Jim said, blogs have helped online marketers replace their eBay or Yahoo stores. Blogs, with direct links to a store, establish credibility regarding products.

Plenty of hardcore programming involving RSS feeds and interconnectivity to the global blogosphere are included in the Spinfield blog. “The views we present on Spinfield immediately become part of the global conversation on those subjects,” Jim said. Content is provided by members of IdeaStar. The goal is to post at least two articles, podcasts, or vidcasts per day.

And where does the name Spinfield come from? Spinfield is a way of measuring the movement of objects in the sky, such as planets or stars. Using time-lapse photography, a Spinfield depicts these movements as half-circles. “At IdeaStar, we see Spinfield as a means of measuring a client’s progress with their own online marketing campaigns,” Jim said. “It’s all about quantifying where a client’s project starts and where it ends. Then we adjust their marketing campaigns so they get to where they want to go. That’s what we do for our clients at IdeaStar.”

So take a look. Leave comments. Subscribe to the blog. We’re sure you’ll find something interesting.

IdeaStar Inc., based in Cleveland, OH, is a full-service Web development firm which designs, programs, manages and promotes leading-edge Web sites and e-business applications. For more information, contact IdeaStar Business Development Manager Laurel Baldwin at 800-766-2635 ext. 110.