A Qualified Google Advertising Professional!

April 13, 2006 - Susanne Svette, manager of IdeaStar clients’ search engine marketing campaigns, recently passed the test and is now a Qualified Google Advertising Professional.

What does that mean? Google states the benefits as:
 
• Google's recognition as a  Qualified AdWords Individual or Company.
• The official AdWords Qualified Individual or Company Logo, which can be displayed on your website and in many other materials to showcase your skills and help attract clients.
• Distinction as a skilled professional.
• A Professional Status page which profiles your business name and displays Google's validation that you're an authentic Qualified Individual or Company within Google Advertising Professionals program.
• Promotional credits at a higher value, which can be applied to new client accounts to help bring in more business.
• A warm, fuzzy feeling for this grand accomplishment.

The use of Google Adwords in a pay-per-click campaign is a very effective means of getting specific viewers to visit your Web site. Fine tuning that effort takes skill and knowledge. Google offers its Google Advertising Professional certification as a means of making sure search engine practitioners know all there is to know about Google pay-per-click. To qualify, applicants must study the details of the Adwords program, pass a comprehensive test, and prove they can manage an Adwords program.

“I have been managing pay-per-click campaigns in Google AdWords since its public launch in early 2002,” Susanne said. “But I think it is important for our current and potential clients to see the recognition by Google. It validates that their search engine marketing campaigns are in qualified hands.”

As a business or organization, you can struggle through and learn the fine points of Google Adwords. Or you, can let Susanne save your time and money by managing the program for you. Call her today at 216-674-1600 ext. 102.