news & events
TCP Europe: Expanded Market Calls For a European Flair
Nov. 11, 2009 - IdeaStar Inc. recently completed a new Web site for TCP Europe. The tremendous success of TCP, a leading manufacturer of energy-efficient lighting products in the U.S., inspired the establishment of the sales operation overseas. TCP Europe is offering a number of new products geared specifically for the European market and was excited to roll-out a Web site that would capture their enthusiasm and product quality.
At www.tcpi.eu, visitors are immediately introduced to the versatility of TCP products. Descriptions and product spec sheets are available to download, and wattage comparison chart and colour www.tcpi.eu temperature information keep decision making simple. An energy savings calculator quickly and accurately calculates total savings between incandescent lamps and compact fluorescents over the life of the lamps. By considering wattage, usage hours, cost of replacement and total energy savings, the calculator becomes a resource for site visitors.
For flexibility and maintenance, TCP required a system that allows non-technical staff members to manage updates. IdeaStar provided the Creatasphere Content Management System (CMS), making it easy to keep the site fresh and up-to-date. Creatasphere is flexible and can grow with business as European markets expand. The CMS also includes features to promote visibility in search engines.
The finished Web site has a clean, attractive design that provides information without looking cluttered or overwhelming. The rotating flash feature on the home page highlights beautiful and functional uses for TCP products, while the News & Events section offers the latest information about TCP Europe. The site is also equipped with Google Analytics to track visitor traffic and a Google site map, which encourages search engines to locate the site.
IdeaStar Inc. is a full-service Web development firm which designs, programs, promotes and manages leading-edge Web sites and e-business applications. For more information, or to learn how IdeaStar can make the Web work for your company or organization, call 800-766-2635 ext. 118. Or click the button.
Questions? Contact IdeaStar