Since its inception in 1991, Park Place International has helped companies realize their business goals through effective use of technology. During early 2004, Park Place approached IdeaStar hoping to realize their own online potential. This leading provider required graphic updates for their site as well as additional functionality.

Park Place International looks to IdeaStar to build an interactive, information-rich site that is highly usable for visitors and administrators. The project must address three main requirements. An administrative back-end for news and brochure content updates, an extranet and document library, and a graphic re-design.

Park Place also wishes to focus their Web site, and in turn, improve their performance within Internet search.

IdeaStar completed the three phase project in less than four weeks with effective project management and a capable team. An administrative content management tool was implemented throughout the site. The tool allows Park Place staff to make content changes and update news and articles. Additionally, IdeaStar implemented a user forum, where clients are able to discuss, ask questions, and give feedback.

The extranet and document library portion of the site increased usability even more for Park Place. IdeaStar designed a system which provides project teams and Park Place clients a tool for communicating and sharing information.

IdeaStar worked with Park Place to create a professional creative solution. Streamlined pages and clear navigation offer a unified feeling throughout all three site divisions, and allow visitors to find what they are looking for with two or three clicks.

To complete the project, IdeaStar’s search engine optimization specialists focused on establishment of key words and phrases. Park Place’s search goals were defined, and an optimization campaign was launched.

IdeaStar’s development and design teams embarked on the project with the three requirements in mind, and created a site that is right on target for Park Place. The overall look supports a professional image for the company, and positions them right with their competition.

Park Place has experienced a huge improvement in search engine performance and has received positive feedback about their site from both clients and competitors. They consistently perform in the top ten within the major search engines.

Additionally, Park Place has drastically reduced their time to market for new products. With the content management system in place, adding new products to their offerings is accomplished quickly and easily.

“Our industry is very competitive and fast-paced,” notes Randy Giordano of Park Place International. “We needed a Web site that represented our company’s commitment to quality and service and IdeaStar delivered. Their team worked closely with ours to create a strong, focused Web presence.”

“The best part of our site is that it’s so usable. We are thrilled.”